Phone Carriers have become increasingly strict about text message filtering. By separating marketing and transactional messages onto dedicated toll-free numbers, we significantly improve delivery rates while ensuring full compliance with carrier regulations.

Marketing Number: Used for promotional content, newsletters, special offers, and general announcements. Has stricter compliance requirements but allows more creative messaging.
​Transactional Number: Reserved for appointment reminders, confirmations, cancellations, and other essential business communications. These messages have higher delivery priority with carriers.

We’ve set up separate numbers for marketing and appointment messages so patients can manage their preferences without missing important reminders. For example, if a patient opts out of marketing texts, they’ll still get their appointment confirmations. This way, your promotions stay compliant, and your patients never lose critical updates about their care.

Once your number is assigned, you can view your numbers by navigating to Company Settings > Company Info.

No. Numbers are assigned automatically through our provider. Customers cannot choose custom numbers.
These are toll-free numbers (866). Carriers now require businesses that use local 10DLC numbers to go through a long registration process and pay extra fees. By giving you a toll-free 866 number instead, we skip all of that—no forms, no delays, no extra cost. Toll-free numbers are trusted by carriers, so your texts are more likely to be delivered, and your patients see a professional, consistent number every time.

No. Your existing campaigns will continue running seamlessly. The system automatically routes messages to the appropriate number based on content type. You don't need to modify any existing templates or schedules.

No additional fees for the toll-free numbers or compliance features. Standard messaging rates still apply based on your current plan.

Most clients won't notice or care, but if they ask:

Flexible Opt-in Options: Consent options are now split between appointment reminders vs. marketing texts. You can still select all with one click.
​Save Reminders: If no option is selected when saving a client record, you’ll see a popup reminder.
​Pending Opt-In: Clients must confirm by replying “Start” before they receive any texts. Until then, you’ll see a “Pending opt-in” status.
​Unsubscribes Made Clear: If a client texts “Stop,” “Unsubscribe,” “End,” or “Quit,” the opt-out shows in their record. They can only rejoin by texting “Start” or “Unstop.”
​Online Booking & Concierge Opt-in: New accounts default to SMS opt-in (unless unchecked). If unchecked, clients will be opted into email instead.